Reasons for make your site. Owning a web site is intended to attract large number of visits, because with these they will generate money.
Several times this goal is not met and causes must be known to reverse the situation, but it would be better if you know in advance what can happen to make everything work properly from the beginning.
Nothing encourages action: visitors do not have clear rules of what they should do, so we must prepare the way, as for example with the placement of a button to buy now, will make the difference this marked property of the action to perform.It has no signs of life: whether this outdated page will not incite any visitor to buy, that when you enter a web site visitors tend to be suspicious people and reviewing everything when they are in line as files.
The solution for this is having a blog and so update it.The arrival is not by the person: arrival at this web site is because they need something to solve them a problem, do not speak either one but aid that will